Mansion Sports – Juventus are preparing a major move in the transfer market as they seek to completely overhaul their attacking options ahead of the new season.

The Bianconeri are prioritizing the arrival of Atletico Madrid striker Alexander Sorloth before turning their full attention to Paris Saint-Germain star Randal Kolo Muani.

Sorloth Deal Moves Closer to Reality

The pursuit of Sorloth has entered an advanced stage, with Juventus making significant progress in negotiations for the Norway international, according to Tuttomercato.

A recent meeting between the club and the striker’s representatives produced positive results, with the former Villarreal player giving the green light to the move.

Sorloth is reportedly attracted to the project being offered in Turin and has agreed in principle to a four-year contract worth around €4 million net per season.

However, reaching an agreement with Atletico Madrid remains the final obstacle, as the Spanish giants continue to demand a transfer fee exceeding €30 million.

Nevertheless, relations between the two clubs are very good, and Juventus hope to use the situation involving Nico Gonzalez, who spent last season on loan at the Metropolitano from the Bianconeri, to help resolve the financial details of the deal.

Full Pursuit of Kolo Muani

Sorloth is not the only high-profile name on the agenda, as Juventus are also planning an ambitious move to sign Kolo Muani from Paris Saint-Germain.

The France international has long been a dream target for the Bianconeri hierarchy, and he continues to view Turin as an ideal destination after enjoying a successful loan spell at the club during the second half of the 2024-25 season, when he scored 10 goals in 22 appearances.

After spending the 2025-26 season on loan at Tottenham, a permanent return to Italy could now become a reality.

PSG are open to selling the player but remain firm on their €40 million valuation for the forward.

Although the Paris-based club may not be willing to lower the overall price, the report states that they are open to a flexible payment structure to help facilitate the deal.

Replacing the Departing Vlahovic

The urgency to secure two high-quality forwards stems from the definitive collapse of contract talks with current number nine Dusan Vlahovic.

After months of back-and-forth negotiations, it has been confirmed that the Serbian striker will leave the club on a free transfer at the end of June.

The gap between Vlahovic’s €8 million salary demands and the club’s €6 million offer ultimately proved impossible to bridge.